Hillary: "I'm running for president"

Hillary Clinton will make a second bid for the White House, she announced Sunday in a video posted to her new campaign website.

"I'm running for president," the Democrat says in the video, adding that "everyday Americans need a champion. I want to be that champion."

The two-minute video, posted shortly after 3 p.m., begins with footage of people talking about the challenges they face before cutting to the former secretary of State. Among those featured are a young job-seeker, a new mother, a same-sex couple and a retiree. Clinton makes her first appearance at the 1:33 mark.

The Clinton rollout will be slow. According to a press release from her campaign, "just like the families in her video who are getting ready for fresh starts, Hillary is preparing her campaign organization. She’s committed to spending the next 6 to 8 weeks in a 'ramp up' period where her team will start to build a nation-wide grassroots organization, and she will spend her time engaging directly with voters."

When Clinton first sought the presidency eight years ago, her most memorable words were “I’m running for president, and I’m in it to win it,” a phrasing that critics viewed as reflecting a broader sense of entitlement.

This time around, Clinton stressed the people on whose behalf she claims to be fighting. "I'm hitting the road to earn your vote because it's your time," she said.